Fame at all costs, but comes at a price.

This season, Rowen Rose explores the duality of Hollywood fame.

Shining even when in the dark, just like in the 1950s movie Sunset Boulevard, this collection analyzes the complexity of fame and its esthetic. With a strong influence of old hollywood and its maximalism and elegance, paired with today’s taste for athleisure. Both in the shadow and light, with a need to be seen paired with a necessity of hiding, SS24 is a study on celebrity dressing, past and present, day and night, occasional and daily.

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